Gen A. Lanphere


Gen is the Administrative Director and received her bachelor’s degree in Marketing from Michigan State University. Her responsibilities include accounts payable and receivable, budgeting, profitability analysis and proposal preparation. She supports activities of the entire SRMC consulting team.

Gen previously worked as a Store Manager for The Children’s Place and Hallmark stores. She has also served in several corporate positions with Foley’s Department Stores in Houston, Texas, including Inventory Controller and Director of Price Change and Gross Margin Forecasting.

    As the Administrative Director, I take pride in ensuring that the first impressions potential clients have of SRMC convey the wealth of knowledge and experience we bring to our projects. There is great satisfaction in knowing we will enhance the well-being of those with whom we work.”
    — Gen Lanphere